Stuart Hall - Representation
opposition, negotiated, preferred readings
Opposition: when an audience reads a text in the opposite way the media intended to.
Negotiated: audience is allowed to bring their own experience alongside the medias intentions.
Preferred readings: when an audience reads a text in the way that the media intended it to.
Stuart Hall believes in stereotypes and that they are often negative and are the result from inequality.
HEGEMONIC POWER: dominant groups in society controlling those less powerful.
D disability
R representation
C class
A age
G gender
E ethnicity
S sexuality
Negotiated: audience is allowed to bring their own experience alongside the medias intentions.
Preferred readings: when an audience reads a text in the way that the media intended it to.
Stuart Hall believes in stereotypes and that they are often negative and are the result from inequality.
HEGEMONIC POWER: dominant groups in society controlling those less powerful.
D disability
R representation
C class
A age
G gender
E ethnicity
S sexuality
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