Sunday 11 November 2018

Analysing Daily Mail and Guardian


Image result for dailymail front cover

Tabloid:
For example: The Sun, The Daily Mail, Daily Mirror 

Media Values/language: 
- Personalisation: stories that include human interest. 
This is shown in the skyline 'how you can  find your valentine'. This personalisation isn't necessary news - far from serious and elite persons - but it is used to engage the audience and display an interest that apply to most people.
The language shown playful, and is slightly informal, by using the pronoun 'you' captivates the viewer, seeking their interests. Additionally the bold capitals, colorful image and blue background stand out to the audience. 

- Unexpectedness: an event that is a shock or out of the ordinary. 
This is displayed by the noun 'murderers' (in bold captivating letters) in the headline, as it has happened unexpectedly and is horrifically shocking. Furthermore 'if we are wrong' highlights that the Newspaper infers the audience as whole - 'we' - informing all classes, genders and age. 

- Negativity: Bad News is more interesting - ' If it bleeds, it leads.'
This is portrayed by the noun 'murderers' - an unlawful killing. Additionally, this captivates the viewers as bad news is known to be more interesting. 

- Audience: Teens and above, also people who are interested in this aspect; criminology. 

This Newspaper includes: 

- Bold font 
- Less text 
- Informal aspects (layout and text)
- Color 
- A gift 
- One main headline
- A myriad of images
- Bold and daring layout



























Broadsheet: 
For Example: The Guardian and the Daily Telegraph 

Media Values/language: 
- Personalisation: stories that include human interest. 
This is shown by the headline 'Time to tax the rich to help the poor, says IMF.' Subsequently, this interests all classes - equally the poor and rich; due to being good news for the poor but disrupting news for the rich. Some may disagree.

-Proximity: Stories that are closer to home are more likely to be included. 
This affects both classes, possibly for the worse and the best. Furthermore, this type of 'demand' seems to give no option - practically forcing the rich. Therefore this dramatically changes the system; including a 'closer to home' approach.

- Continuity: stories that are already in the News continue to run and are updated. 
This seems to be a continuous theme, I personally have seen people talk and write about this aspect a lot, therefore I believe this will appear often in the news, updating the public on further transactions.

- Two juxtaposing language features have been used in this newspaper; demanding and emotive. For example the noun 'time' seems to apply a forcing approach, almost enough is enough, the rich need to change their needs and pay tax for the poor. Also, the verb 'help' creates a sense of sympathy, showing that they are in desperate need for this system to happen.

- Audience: 20's and above, also people who pay tax. 


This Newspaper includes:

- 70% text and 30% images
- More text
- More formal
- Less colour
- More black and white
- Serious writing
- Politics - upscale
- Old fashioned font
- Higher super groupings
- Smaller pictures
- Intelectual

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Jean Baudrillard