Grace's A level Blog: Industry Research

I personally believe that the net circulation and aggregate advertising expenditure figures are equal to about half of their 2007; due to the technological advancement and demand for the news digitally. Subsequently, this is killing the hard copies of news and sales, as customers believe that reading the news is easy and more straight forward for this generation.
The ABC (Aubit Bureau of circulations) is a non-profit circulation-auditing organisation. It certifies and audits the circulations of major publications, including newspapers and magazines. They deliver industry-agreed standards for media brand measurement of print publications, digital channels and events.
In my opinion, I think Sunday papers sell the best out of all the days during the week (including Saturday) as our population have more availability, more free time and usually don't work on a Sunday. Additionally, The Sunday Newspaper includes a different aspect to the normal paper during the week, as it holds diverse information and quality. This makes it more relaxing and comforting, especially on a Sunday.

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These newspapers use various pictures, headlines and content to attract and engage their specific audience.

The Guardian Media group is owned by the Scott Trust, a private company whose core purpose is to ensure the financial and editorial independence of the Guardian, the papers values are to be honest, fair and bring integrity to the reader. This is shown through the investment of over £1 billion, then with most profits they reinvest into journalism to deliver the best quality news to the audience.

In digital distribution, I personally believe the most important brand identity has to be about online websites, as people who commute and other people who have technological devices (for example laptops and tablets) that may not be able to download an application and therefore will be easier for them to access the internet.

According to research by The European Broadcasting Union, The UK newspapers appear to be the least trusted in Europe. It carried out surveys of 1000 members of the public in each of 33 European countries for its Trust in Media report. The Uk by far the least trusted 'written press' of any European country.

The Independent Press Standards Organisations are the regulators for most of the Uk's newspapers and magazines. They hold newspapers and magazines to account for their actions, protect individual rights, uphold high standards of journalism and maintain freedom of expression for the press. They make sure that member newspapers and magazines follow the editors code.

Print display advertising revenue for the national UK newspapers has grown for the first time in more than seven years, according to a new report on ad expenditure. Display ads in national titles saw revenue growth of 1% year on year in the first quarter of 2018, putting it at a total of £152.6m for the period. Within tabloids print display advertising grew by 3% year on year.

Grace's A level Blog