Mock papers December (Question 1 - 4)

QUESTION 4 (8/10 MARKS)

DIRT ASSESSMENT 4 - GBHS MEDIA STUDIES A LEVEL Name: Grace Polston                                       Date: 23/10/19 AO1: Demonstrate knowledge and understanding of the theoretical framework of media and contexts of media and their influence AO2 Apply knowledge and understanding of the theoretical framework of media to: Analyse media products/Evaluate academic theories/ Make judgements and draw conclusions Level 3 A-B ·         A comprehensive response to the set question ·         Comprehensive and accurate knowledge and understanding ·         Convincing, perceptive and accurate analysis ·         Convincing, perceptive and accurate evaluation ·         Highly developed and accomplished judgements and conclusions The response demonstrates a highly developed and detailed line of reasoning which is coherent and logically structured. The information presented is entirely relevant and substantiated. Level 2 C ·         An adequate response to the set question ·         Adequate and generally accurate knowledge and understanding ·         Adequate and generally successful analysis ·         Adequate and generally successful evaluation ·         Adequate and generally well-reasoned judgements and conclusions The response demonstrates a line of reasoning with some structure. The information presented is in the most part relevant and supported by some evidence. Level 1 D- E ·         A minimal response to the set question ·         Minimal application of knowledge and understanding ·         Analysis is minimal and/or largely descriptive and may not be relevant ·         Evaluation is minimal or brief, and is likely to be largely descriptive ·         Judgements and conclusions, if present, are minimal with limited support ·           Information presented is basic and may be ambiguous or unstructured. The information is supported by limited evidence. Identify a strength or strengths in your assessment: - Good debate - Good knowledge of Theorists - Good Structure What are the areas you need to improve? - To give examples What do you need to focus on for your next assessment? - To work on timings so I can conclude my answer

- To push analysis further 

QUESTION 3 (9/10 MARKS)

Q3 Technological advances have created a long term decline in the circulation of national newspapers. Explain how the newspaper industry has responded to these changes. Identify a strength or strengths in your assessment: - Good explanation of why sales have decreased - Technology - Distribution - How News Industry has adapted - Facts - Examples of Online Articles What are the areas you need to improve? - Advertising Revenue What will you do to improve in your next assessment? Any particular areas or study skills? - Work on timing

- And to focus more on the Advertising 


NOTES: 

The Guardian raised it’s price to £2.20

What kind of advertising on the Guardian website

Social media DM flipbook, pinterest, snapchat, twitter, Instagram, fb

Guardian subscribe or donate

DM 2013 – almost 4000 million 2018 just over 1 million newspaper sales

AO1:2

Responses will demonstrate knowledge and understanding of contexts of media and their influence on media products and processes including:

·        Some have pay walls DT, Times

· explaining the economics of traditional and online editions of The Guardian and the Daily Mail newspapers (for example, paid for primarily by advertising based on audience number/ demographic as well as direct sales)

· showing the significance of these changes for traditional print editions and online editions and newspaper audiences (e.g. The Guardian focusing on its online content and seeking to develop a donation-based culture; the Mail moving slightly downmarket with clickbait stories hosted on MailOnline; both papers are still seeking to maintain their print editions although these are making a loss)

· explanation of technological convergence and/ or the proliferation of technology and the effect this has had on institutional process and audiences with reference to economic context (for example, The Guardian’s use of email to attract a regular audience; targeted advertising; the need for stories to be published online throughout the day as rolling news) GIVE SPECIFIC EGS

· explaining the economic effect of the decline of traditional print editions, for example, with reference to circulation and yearly sales figures of traditional print versions and the rise of online subscription (neither The Guardian nor the Mail currently operate a paywall, compared to some of their competitors, although there is some debate as to whether this model is sustainable) HOW DOES THE GUARDIAN ASK READERS FOR MONEY?

· explaining the economic implications of how newspapers are in competition for readers and how advertising revenue from the ‘new’ media is vital - GIVE EGS OF ADVERTISERS

· explaining the different platforms used by audiences to access news content from The Guardian and Daily Mail with reference to the growth in online readership (give some numbers) and the impact on how audiences consume news (use of specific social media, websites means many consumers no longer pay for news content). GIVE SPECIFIC EGS. 

question 2 exam 11/15 MARKS

Question:

11/15 marks

To Improve:

- Include tabloid conventions:

• High Image to text ratio : C1, C2, D demographics 
• Large BOLD Headlines : attracts reader 
• Skyline Adverts 
• Soft News 
• Colour 
• High Variety of articles 
• Large Images 

- Reference the importance of Simpsons and include political values 

Answer:

question 1 exam (2/10 MARKS)

Question 1 my answer:

Actual answers:

- Gauntlets theory relates to identity e.g The Guardian is related to arts e.g readers are art lovers, inteiagent 
- Right: Tory 
- Left: Labor 
- Daily Express = everyday, laid back, love celeb gossip 
- Diverse/contradictory images, contrast the two
- Express = pro Boris, left wing
- Use of space reinforces Johnson to be seen as cowardly and embarrassing 
- Gauntlet, media builds readers beliefs and identity  

Daily Mail Mock Up evaluation

What was the task you were assigned?

As a class we were asked to mimic a Daily Mail Front Cover on news that was happening in the world at the moment, for example:

• Child Obesity increasing (energy drinks - high blood pressure, heart disease, cancer.)
• Rumours of Ant Mcpartlin entering the jungle in 'Im A Celebrity Get Me Out Of Here!' 
• Salmonella outbreak 
• Health Issues increasing 
• A case on STD's 
• Must include xmas stories/gifts (context) 

Moreover, the idea was to create a template that was representational to a typical Daily Mail front cover of your choice and we also had to include at least two stories from the examples above. 

What did program did you use to complete your task?

The program I used was publisher, as it is relatively simple and is easily adjusted to create a template of a Front Cover. 

What tools did you use to create your task?

• Photoshop (Title, Ant's hat and background)
• Editing 
• Cropping 
• Removing background 
• Researching similar fonts to The Daily Mail's 

What were the biggest obstacles to completing your task?

Personally, I believe the biggest obstacle was achieving a similar text to match The Daily Mail title and font. Firstly, I found a slightly similar font that was on the internet that I could adjust and print screen, however after 'fitting' this into publisher, enlarging and cropping, the overall text became blurry. Therefore, I decided to change to Photoshop; this enabled me to adjust the thickness, size and shape of the font without resulting in a fuzzy outline. Additionally, I also struggled with the negative space within the front cover, after several alterations, I managed to achieve a 'packed' perception, like The Daily Mail. 

Describe your production and why you chose the various text headings and images?

1. I chose the Masthead to be 'Children's Obesity disgraces the nation!' as it portrays ridiculously dramatic expression, similarly to The Daily Mail's over exaggerated stories. Furthermore, this draws the readers in, petrifying all classes, ages and genders. 
2. I also added a feminist aspect; applying the title 'Sexy jumpers to impress your boss!' displays a ridiculous stereotype of The Daily Mail's connotations of women and their -beautified' interests. 
3. I wielded a stand alone image of Ant as a 'celebrity story' and included 'Ant is making a return...'. This incises the reader; an unexpected rumour that everyone is going to talk about. 
4. My subheading also draws attention, due to the dramatic and seriously dangerous consequences that are continuously listed; a shocking reality is portrayed. 

What was your initial feedback? What did others say about your production?

It took me several attempts to get my cover to appear similar to the original I was copying; there was too much negative space, the image was too stretched, minor spelling mistakes and a fuzzy masthead. Nonetheless, when I had changed the errors, I had feedback of it looking like a Daily Mail Cover, portraying specific aspects that stand out to the viewer and showing a clear representation of a Daily Mail Front Cover. 

Identify what went well and with hindsight what would you do differently?

What went well:

• The Photoshopped image
• The Christmas theme 
• The similar font and characteristics 
• The representational colours 

What I would do differently:

• I would of used photoshop more to alter certain sizes and shapes to minimise the negative space 
• Apply a photo to 'sexy xmas jumpers to impress your boss'

social media news

Pros:

• Immediate posts.
• Everyone can view it/report problems.
• Stories spread on a vast scale very fast.
• Easier to view on portable devices.

Cons:

• 140 character limits preventing vast, detailed stories.
• false news.
• inaccuracy, key facts missing.
• Biased.
• Inexperienced reporters.

News Addicts- Types of readers/ people:

• Fix - addicted to news, need a 'fix'.
• Track - Accesses news regularly throughout the day to keep up to date.
• Fill - Is a commuter, uses it as a past time when traveling to work or has free time.
• Indulge - Make time to enjoy the news as a break from everything else in the day.
• Invest - Read the news regularly to get an in depth perspective on stories.

News Readers:

• Millennial: The younger generation (under 30), that get there news from twitter and social media platforms online.
• Boomers: The older generation (above 30), that traditionally watch BBC news at 6pm where the main focus is formal news on politics, weather and world issues. (Catch up).

bbc bitesize test

digital interactivity/citizen journalism

Journalists can use the internet both to gather information and to interact with their audience; they use sources such as blogs, social networking sites and YouTube to find stories.

An online newspaper will be different to its print edition.

- For example, on its homepage it will have many more headlines (and intros) than on a newspaper front page.

- It will also have a rolling ‘breaking news’ column as stories come in – a feature not possible in a print newspaper. 

- Online versions of newspapers merge different forms of communication – print, audio, and video - all of which can be incorporated into one webpage.

- Videos can be embedded into ‘print’ stories’. 

- Blogs can be created for developing stories. 

- Online multimedia tools can be used to support a story, e.g. 

• Videos
• Timelines
• Maps
• Image slideshows
• Word clouds

Interactive journalism means encouraging interactivity with readers, to enable them to take part in a story, share and comment. This is encouraged with features such as:

• Polls
• User-generated content/ comments sections
• Link-ups with social networking sites

Anyone with a smartphone can capture a story and become a ‘citizen journalist’.

Citizen journalists are members of the public who find themselves on the scene of events before journalists arrive. They record or film events and may break stories, by posting on social media platforms like Youtube or Twitter.

However, because citizen journalists are not trained or accountableto any organisation or regulator, their information is less reliable and must be handled with care.

TV conventions

• News package: a pre-recorded, and self-contained, television news story. The reporter is likely to be in vision at the story location and the package may contain interviews.
• Actuality footage: for instance - a news reader reports breaking news and a short clip of footage is shown from the event/story itself.
• Piece to camera: when a reporter presents directly to the lens of the camera.
• Cut away: a shot that cuts away from the main action to a separate or secondary action
• Voice over: the audio track of a presenter or reporter, over a video clip and pictures to explain what is going on.
• Two-way interview: Studio news reader interviews a contributor or correspondent 
• Graphics: on screen images used to explain or clarify the story. Often used to show statistics.
• Standard out cue: the form of words agreed by a television station, and used by all reporters at the station, to sign off at the end of a story.
• TV straplines: the two lines of text that appear along the bottom of the screen on, for example, the BBC News Channel. e.g. 1st line: Baghdad Bomb 2nd line: 40 killed by suicide bomb at market

Radio Conventions

Actuality

Audio material recorded on location. In news programmes it is usually someone speaking and lasts for 10 to 20 seconds.

Cue

Generally the introduction to a radio correspondent's report. A cue might also introduce a clip of actuality, a sound bite or other audio, such as a piece of music.

Intro

The intro is the presenter’s introduction. It generally involves a greeting, a time check and the news reader’s name. For example: Good evening, I’m Seamus McKee. Here is the news at six thirty.

Outro

The outro is the presenter’s sign-off. That was the news at six thirty. Our next bulletin will be at seven o’clock.

Stinger/sting/jingle

A short burst of music or sound (with pictures if on TV) played at regular intervals during a programme. Stings are often used at the beginning or the end of a report or to highlight the headlines.

Atmos 

Short for atmosphere: Background noise recorded on location. 

Audio clips

A 15 to 20 second piece of pre-recorded audio taken from an interview with someone related to the story, for example an eye-witness of a plane crash. 

Fades

When sound effects (SFX) or music gradually fades away

Millennial's VS Boomers

News Readers- 

Millennial :   The younger generation (under 30), that get they news from twitter and social media platforms online.

Boomers:  The older generation (above 30) , that traditionally watch BBC news at 6pm where the main focus is formal news on politics , weather and world issue. Or Channel 4 for catch up.

News Addicts- Types of readers/ people :

・ Fix- access news constantly, prompted by a general need and state of distraction.
・Track- access news regularly throughout the day to keep up to date with breaking stories.
・Fill-  access news to pass the time when moving from one place to another.
・Indulge- make time to enjoy the news as a break from everything else in the day.
・Invest- read the news regularly to get an in depth perspective on stories. 

The Pros and Cons of social media news:

Pros:

- immediacy 

- everyone can report on it 

- stories spread very quickly 

- phones can be where Tv filming isn't 

Cons:

- 140 characters to write a story/post on twitter 

- false news

- facts missing/inaccuracy 

- biased/one sided 

- amateur reporters putting others in danger in order to get news

Top 4 Newspapers:

1. Metro
2. The Guardian 
3. The Sunday Times 
4. Daily Mail 

Newspapers:

The Guardian: Is the 4th famous in the world but 2nd most read. It is known for being a well-written, interesting, informative, intelligent and good for politics.

Daily Mail: Is the most famous newspaper today, however contrasts to the amount of readers making it the 4th most read newspaper. The Daily Mail is known for standing up for ordinary people, interesting, informative.

The Sun: The Sun has a reputation for being entertaining, amusing, good for sport and read by ordinary people. However, the false and exaggerated news makes this newspaper 13th most popular.

hard and soft news

Hard News:

Hard news is the kind of fast-paced news that usually appears on the front page of newspapers. Stories that fall under the umbrella of hard news often deal with topics like business, politics and international news.

Eg:

* Celebrity Gossip 

* Sport

* Entertainment News 

* Fashion News

* Art and Culture

* Human interest stories

Soft News:

Soft news is defined as those organisations that primarily deal with commentary, entertainment, arts and lifestyle. Soft media can take the form of television programs, magazines or print articles.

Eg:

* Politics

* Business and the Economy 

* Industry and Technology

* Science

* War and Conflict 

* Health 

* Education 

* World Events 

What are the Guardian news values and target audience?

What are the Guardian news values and target audience? 

More people are reading The guardian News more than ever; with a 16% increase in page views and 14% increase in browsers from 2016-2017. According to The Guardians' statistics, they reach 24.1 million views monthly, where as The Telegraph reach 23.1 million, The Independent 17.3 and The Times 8. The Guardian also influences 13.6 million views weekly and 4.8 million daily.  Additionally, their personal readers completed a survey about their journalism; 87% trust what they read, 84% feels a close connection, 82% believes that it offers them an aspect they can't get anywhere else, and finally 98% states reading their news is time well spent. They typically target a well-educated, relatively young, predominantly male and liberal audience centred around London. 52% of Guardian readers are male, and the average reader is 44. 

Online News:

Top Five Stories on The Daily Mail and The Guardian:

Daily Mail:

- PM agrees pact with EU that says Britain will be able to strike trade deals around the world.

- Nurse is stabbed.

- 15 year old daughter advertised her secret party and her house got wrecked.

- Mother and son went missing trying to find her car at a reservoir.

- Key less car can be stolen in 23 seconds.

The Guardian:

- PM agrees pact with EU that says Britain will be able to strike trade deals around the world.

- Illness costs UK £94bn a year, OCED report says.

- Police missed chances to prevent Manchester arena attack.

- Man killed on remote Indian island tried to 'declare Jesus' to tribe.

- US-Israeli man jailed for 10 years over bomb hoax calls.

↑

Both The Guardian and Daily Mail have the same headline outlining the pact with EU. 

However The Daily Mail displays stories focusing on unambiguous, negativity and personalisations. They are targeting non intellectual audiences, with little text and information -  'key less car can be stolen in 23 seconds' (an irrelevant story)
The Guardian focuses on an intellectual audience, basing their stories on bexit and politics.  Even the titles are daring and overpowering. They all included a myriad of information and intellectual facts. 

Comments: 

The Daily Mail:

- 'She is rubbish, both as Home Secretary and PM. Far too timid. We should have cloned Margaret Thatcher.'

- 'Yeah its called World Trade organisation.'

- Mrs May was a Conservative Party activist at the age of 12. Her life has been getting sadder by the day ever since. Give it up Theresa.

- 'Fake news.'

The Guardian:

- 'Weakness is her strength.'

- 'What else have we conceded then?'

Most of the newspapers comments were negative towards Brexit. This is because recently Brexit have been developing issues, and The Prime Minister is 'under fire'; due to wanting to go through a weak deal. Therefore, as a result, hatred from left and ring wing people has sparked; everyone is against Brexit, constantly commenting abusive and opinionated responses towards this article. 

Twitter: Daily Mail 

UK Prime Minister‏Verified account @10DowningStreet

PM @Theresa_May spoke in the @HouseofCommons about why delivering on Brexit will allow us to come together as a country and move on to focus on the big issues at home, like our NHS.

Comments:

Pete Evans #UKIP‏ @Pete121Evans 17h17 hours ago

VERY TRUE BUT IM AFRAID WHAT WE HAVE NOW AS FAR AS THE ESTABLISHEMENT IS MP's WHO ARE GREEDY AND SLAVES TO DICTATOR NAZIS IN THE EU

Henry‏ @Henry35583434 17h17 hours ago

Replying to @10DowningStreet @theresa_may @HouseofCommons

Mrs May i have been reading draft agreement. Who wrote this junk? Are they paid by the word?.the draft is a one way street Brussels. Aside paying 39bn we pay for things we financed in the first place...someone is on a take... we are being conned

jrm‏ @jg010234 17h17 hours ago

Replying to @10DowningStreet @theresa_may @HouseofCommons

Well done, you've managed to finish off your party. What a great achievement. Won't ever vote your party again.

Twitter: The Guardian

UK Prime Minister‏Verified account @10DowningStreet 17h17 hours ago

PM @Theresa_May spoke in the @HouseofCommons about why delivering on Brexit will allow us to come together as a country and move on to focus on the big issues at home, like our NHS.

Theresa May‏Verified account @theresa_may 23h23 hours ago

The British people want this to be settled. They want a good deal that sets us on course for a brighter future. That deal is within our grasp and I am determined to deliver it.

Comments:

THELANDLORD‏ @Thelandlord5 17h17 hours ago

Replying to @10DowningStreet @theresa_may @HouseofCommons

Someone change the record its stuck!Personally I’m bored of hearing same BS OVER AND OVER I’ve moved on it’s no longer about Brexit for me it’s about getting May and Conservative party out of power.They betrayed the nation. We asked for a clean break and we were betrayed

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