- established in 1896- refers to tradition
- loyal supporters of the British Royal Family
- outspoken right wing political ideology (brexit)
- owned by Daily Mail and Genral Trust
- 1.25 million print circulation
- research Geordie Greig
- talks to regions not the urbans, older demographics, average age 50.
- changed from Paul Dacre to Geordie Greig, who allegedly is 'slightly softening' the news papers hardline on brexit
- however the daily mail historically and now has a right wing editional stance
- C1, C2, D - middle aged, middle england, aspirational middle class, working class 35+ with significant 55+ print readership but younger online
Thursday 22 November 2018
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