C : CONTINUITY stories that are already in the news,continue to run are updated
U : UNEXPECTEDNESS an event that is a shock or out of the ordinary
P : PERSONALISATION stories that include human interest
P : PROXIMITY stories that are closer to home
T : THRESHOLD the bigger the impact and reach of the story
U : UNAMBIGUOUS stories that are easy to understand
N : NEGATIVITY bad news is more interesting
E : ELITE PERSONS stories about important people and powerful nations
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