Wednesday, 27 February 2019

evaluation of radio 1 presentation

What was the task you were assigned?
- We was assigned to create a short 3 minute voice clip by recording an audition tape of a new radio 1 Breakfast Show program. We needed to consider timings, chats, famous people interviews, music, jingles and all of the radio 1 standards and remits as well as the 30 second news and weather. We also needed to think about the fun games and the daily quizzes, prizes and include new British music.
Who was in your group and what was everyone's role in the task?
- My group included Louie and George.
- Together we created the script and then Louie and I recorded our voices and then Louie also edited the videos, by applying the jingles, edits, music and timings.
What fresh ideas did you bring to the program?

- we included a new quiz: 'finish off the lyric', with a huge give away prize (a chance to jet off to Orlando with three other special guests)

- we included upbeat music in the background
- upbeat presenters
- chatty dialogue
Who did you interview?

- interviewed John from Great Yarmouth (prize winner)
What tracks did you choose and why?

- 'that sound' by Sam Fender

- 'Thursday' by Jess Glyne
- both up to date music from 2018, targeting the younger generation. However they are diverse in category; 'Thursday' is a rather 'girly' song, exposing emotions and a rather slow beat, and 'that sound' is stereo typically preferred by boys and is upbeat and overpowering. 
Who is your target audience?

- The target audience we were aiming the show at were the younger listeners - ranging from around 15-29. This is because these artists are likely to appeal to them. In contrast to older listeners that would rather listen to more classical and jazz music.
What do you think you could have improved in terms of content ?

- to possibly include more content in terms of interviews, especially with celebrities, or include some social media content (tweets, quotes, posts).
this would attract a younger audience by involving the social media and would also enable them to interact with the radio presenters and the company as a whole.
This would also link to the expectations of a BBC Radio 1 presentation as Greg James always interacts with the audience by using social media and includes many interviews.
How did you relate to/attract your audience?

- The songs we played were related to the audience, as they are young emerging artists with popular genres of music to the younger generations. 
- Also, we added a chatty dialogue to entice the younger audience. 
- Our prize also would attract a mix audience due to its varied enticement  
How does your product fit in with the BBC/PSB remit?

- I believe that our product fitted in with the BBC PSB remit as it entertained the audience with original ideas

We used a jingle and the intro to BBC Radio 1 so that the listeners know what channel they are listening to and what sort of themes they will be hearing - upbeat, happy, chatty recordings. On the other hand, we had to ensure that the 3 minute recording was guaranteed to educate, inform and entertain the targeted audience. These are all factors that people would recognize the show as when they listened.
What was your initial feedback? What did others say about your production?

We had rather positive feedback: 
- very informative 
- chatty dialogue 
- good editing and music
- included many aspects: weather, news, quiz, music 
- clear voices 
- social media/ number was clearly addressed 
however the only negative aspect was the unenthusiasm within some parts of the dialogue, therefore to improve we would alter to an genetic tone to reflect on the audiences' mood. 
To improve? 

- In terms of improvement, our group could have involved a celebrity artist or a famous person ringing into the show.
- We could have also used more people within the recording to make it more interesting - for instance, examples of different people listening to the show.
- Change the tone of voice so it sounds more entertaining and easier to listen to.


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Jean Baudrillard