Minecraft - 2 questions: industry and audience - 15 MARKS each, 25 MINS
- Marcus Persson aka NOTCH - creator of minecraft
- minecraft has sold over 150 million copies
Minecraft is a multi platform open sandbox game that started as indie by Marcuss Persson and it went on to be developed by Mojang and sold to Microsoft
Mojang was independent, seperate to and not financed by a big commerical comapany
But as a small independent products become successful conglomerats want to buy them
Why do audiences like minecraft so much?
- Minecraft is a literal sandbox with infinite replayability
- Game is only limited by the confines of your imagination
- A strong community
- The players' creations are minecraft's own marketing campaign
- Its platforms agnostic - ios, psp, x box, windows phone
- It has been co-opted by children which made it a household name
- It is not limited by genre
- It fulfills our human instinct to bring order to chaotic wilderness
Keyword:
TRIPLE A- a huge company game (equivalent of a big 6 film)
1. How many subscriptions does Ali-A have for his YouTube channel?
Over 5 million subscribers on his main channel and over a million on his second channel
2) How many years have he been doing this?
He's been uploading to YouTube for over 5 years
3) Why did he start playing Minecraft?
His fan base kept asking him to make YouTube videos on Minecraft so he done it
4) What does he say he is trying to do with his content?
Balance both Call of Duty and Minecraft videos and try merge them together
5) Describe his average working day
Wakes up between 12-2pm, turn on setup and start computer, then get ready and by 3-4pm, makes 3 videos a day. 2 videos on mine-craft channel then another video of cod channel. makes 1st video for 7 then next for 10pm then final video 1am.
6) Why might we watch YouTubers?
Viewers like watching YouTubers to get ideas and their point of view of how they take the challenge, whilst supporting the creators
7) What is Twitch and what is the average time spent on it by a viewer?
Twitch is a live streaming service which allows viewers to watch people play video games in live time. Average viewer spends 4 hours.
8) How much do you estimate that Ali-A earns in a year?
Roughly $2.5million
9) How much was Minecraft purchased for?
2.5 billion
10) What are 3 reasons behind Microsoft’s purchase?
a) Money
b) To expand to all of the different devices
c) New audience to Microsoft
11) How might this affect the game?
Oversee the development in the future, offers more support and infrastructure so mine-craft can be made bigger and better in the future,
12) What is Minecraft’s biggest asset?
The community
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