Saturday 9 February 2019

Research - bbc radio 1 breakfast

Programs fulfilling psb remit:

What range of programs are offered?

. football news
. ted talk interviews
. hourly news
. comedy 
. Rugby news
. podcasts

What audiences are targeted?
All BBC radio stations are produced to target different variety of audiences. Radio 1 is purposefully targeted towards age 15-29 year old.
Radio 4 however is targeted for more of an older audience ages 51 and above.

Which of the 3 principles are most valid in each program? 
(To educate, inform and entertain)

1-Entertain
2-Entertain, Educate
3-Entertain, Educate
4-Entertain
5-Inform
6-Entertain


BBC Radio 1 is a British radio station operated by the British Broadcasting Corporation, which also broadcasts internationally, specialising in modern popular music and current chart hits throughout the day. Radio 1 provides alternative genres after 7 pm, including electronica, dance, hip hop, rock and indie. The choice of music and presenting style is entirely that of programme hosts, however those who present in the daytime have to rotate a number of songs a specific number of times (8, 13 or 15) per week. It was launched in 1967 to meet the demand for music generated by pirate radio stations, when the average age of the UK population was 27. The BBC claim that they target the 15–29 age group, and the average age of its UK audience since 2009 is 30. BBC Radio 1 started 24-hour broadcasting on 1 May 1991

Who was the first ever breakfast show presenter on radio 1?

The first breakfast show presenter was Tony Blackburn, who spoke the first words on Radio 1 and remained in the slot for nearly six years. (30th Sept 1967 - 1st Jan 1973)

List some other DJ's who have presented the show:

  • Noel Edmonds 
  • Dave Lee Travis
  • Mike Read 
  • Mike Smith 
  • Simon Mayo 
  • Mark Goodler 
  • Steve Wright
  • Chris Evans 
  • Zoe Ball
  • Sara Cox 
  • Nick Grimshaw 
Biographical information on Nick Grimshaw:

Nicholas Peter Andrew Grimshaw, 14th August, 1984, Oldham, England.
Grimshaw joined BBC Radio 1 in September 2007, presenting the BBC's youth strand Switch with friend and fellow DJ Annie Mac. He hosted the show for 9 months solo while Mac hosted a weekend lunchtime slot.
- From October 2008 to May 2009, Grimshaw hosted Radio 1's Weekend Breakfast Show. Grimshaw then went on to present the 10 pm – midnight slot on BBC Radio 1 on 1 June 2009, following the departure of Colin Murray. 
- Nick Grimshaw replaced Moyles as host of the breakfast show on 24 September 2012.
- Features include Call or Delete – a game carried on from his previous show on Radio 1, where celebrity guests choose to either prank call a contact on their phone or delete their number altogether. Other segments include The Nixtape – which sees Grimshaw select 30 minutes of party-oriented music before a DJ comes in to mix listener requests to close the week, Happy Monday, a half-hour of uplifting songs on Monday mornings, Showquizness, an irreverent daily quiz based around pop culture, Happy Hardcore FM, which sees listeners phone into the show to scream over happy hardcore beats, and the daily Waking Up Song, which features celebrities encouraging listeners to get out of bed to the sound of Pharoahe Monch
- Grimshaw's incarnation of the breakfast show has received strong critical reviews through his tenure but has polarised public opinion, which is reflected in the show's often fluctuating listening figures – in February 2015, the show had 5.9 million listeners, with a small increase in listenership of 100,000. On 26 October 2017, it was reported that the show recorded 4.93 million weekly listeners between July and September – down from 5.5 million last quarter, a record low. 
It was announced on 31 May 2018 during the Radio 1 Breakfast Show that former Breakfast Show host Nick Grimshaw would be switching shows with James in September 2018 effectively ending the Greg James Show.

What are the current listening figures for the Radio 1 bear fast show?


- current: 5.44 million weekly listeners, a new lowest figure for the Radio 1 breakfast host.
- highest: 5.97 million (his predecessor Chris Moyles peaked at 7.9 million in 2010)

Who is the controller of BBC Radio 1?

Ben Cooper is a British journalist, radio producer and media executive. He has been the Controller of Radio 1, 1Xtra and BBC Asian Network since 28 October 2011.

How is Radio 1 funded?


By the public - they make 1 pound and 20 pence for every listener/viewer 

How does Radio 1 try and be distinctive?


- podcasts 
- studio webcams and social media - enables a close relationship and connection with the audiences 
- media convergence - blogs 
- PSB: public benefits, they have to cater for all ages, genders, races, religion, class etc 
- involve a mix education, information and entertainment 
- doesn't rely on advertisers 
- educational shows, documentaries, special news, obscure sports, political debates
- Because the BBC’s funding is independent, that gives us creative freedom. That means a BBC that must be more prepared than ever to take risks. More open than ever to partnerships and collaborations; open to working with the best ideas and talent wherever they come from. In other words, the licence fee gives us the freedom and the obligation to be distinctive and original.
  • Creative and editorial ambition—the licence fee gives the BBC freedom to take creative risks and deliver services that are high quality, challenging, innovative and engaging
  • High editorial standards—meeting the public’s high expectations of fairness, accuracy and impartiality
  • Range and depth—providing a wide range of genres and the best content in each genre, in order to serve all licence fee payers
  • High level of first-run UK originated content and supporting home-grown ideas and talent.

what is the differences between BBC Radio stations and commercial stations?


Social media/Website: 

How does the BBC Radio 1 website and social media show their aiming target audience of 15-29 year olds?
Football news, comedy podcasts, young and relatable speakers and DJs. BBC radio 1 is mostly aimed for a younger audience.

What appeals to audiences outside the target group?
The up to date or new music appeals to those of all ages as well as famous speakers and regular news.

How can you see radio 1 fulfilling PSB responsibilities? 
The BBC has main values: honesty, independence and impartiality. The audience are the sole focus of the works produced. 




No comments:

Post a Comment

Jean Baudrillard