Thursday 22 November 2018

hard and soft news

Hard News:


Hard news is the kind of fast-paced news that usually appears on the front page of newspapers. Stories that fall under the umbrella of hard news often deal with topics like business, politics and international news.


Eg:

* Celebrity Gossip 
* Sport
* Entertainment News 
* Fashion News
* Art and Culture
* Human interest stories

Soft News:

Soft news is defined as those organisations that primarily deal with commentary, entertainment, arts and lifestyle. Soft media can take the form of television programs, magazines or print articles.

Eg:

* Politics
* Business and the Economy 
* Industry and Technology
* Science
* War and Conflict 
* Health 
* Education 
* World Events 

What are the Guardian news values and target audience?

What are the Guardian news values and target audience? 



More people are reading The guardian News more than ever; with a 16% increase in page views and 14% increase in browsers from 2016-2017. According to The Guardians' statistics, they reach 24.1 million views monthly, where as The Telegraph reach 23.1 million, The Independent 17.3 and The Times 8. The Guardian also influences 13.6 million views weekly and 4.8 million daily.  Additionally, their personal readers completed a survey about their journalism; 87% trust what they read, 84% feels a close connection, 82% believes that it offers them an aspect they can't get anywhere else, and finally 98% states reading their news is time well spent. They typically target a well-educated, relatively young, predominantly male and liberal audience centred around London. 52% of Guardian readers are male, and the average reader is 44. 

Online News:


Top Five Stories on The Daily Mail and The Guardian:


Daily Mail:
- PM agrees pact with EU that says Britain will be able to strike trade deals around the world.
- Nurse is stabbed.
- 15 year old daughter advertised her secret party and her house got wrecked.
- Mother and son went missing trying to find her car at a reservoir.
- Key less car can be stolen in 23 seconds.

The Guardian:
- PM agrees pact with EU that says Britain will be able to strike trade deals around the world.
- Illness costs UK £94bn a year, OCED report says.
- Police missed chances to prevent Manchester arena attack.
- Man killed on remote Indian island tried to 'declare Jesus' to tribe.
- US-Israeli man jailed for 10 years over bomb hoax calls.


Both The Guardian and Daily Mail have the same headline outlining the pact with EU. 
However The Daily Mail displays stories focusing on unambiguous, negativity and personalisations. They are targeting non intellectual audiences, with little text and information -  'key less car can be stolen in 23 seconds' (an irrelevant story)
The Guardian focuses on an intellectual audience, basing their stories on bexit and politics.  Even the titles are daring and overpowering. They all included a myriad of information and intellectual facts. 


Comments: 

The Daily Mail:
- 'She is rubbish, both as Home Secretary and PM. Far too timid. We should have cloned Margaret Thatcher.'
- 'Yeah its called World Trade organisation.'
Mrs May was a Conservative Party activist at the age of 12. Her life has been getting sadder by the day ever since. Give it up Theresa.
- 'Fake news.'

The Guardian:
- 'Weakness is her strength.'
- 'What else have we conceded then?'

Most of the newspapers comments were negative towards Brexit. This is because recently Brexit have been developing issues, and The Prime Minister is 'under fire'; due to wanting to go through a weak deal. Therefore, as a result, hatred from left and ring wing people has sparked; everyone is against Brexit, constantly commenting abusive and opinionated responses towards this article. 


Twitter: Daily Mail 


PM spoke in the about why delivering on Brexit will allow us to come together as a country and move on to focus on the big issues at home, like our NHS.

Comments:
VERY TRUE BUT IM AFRAID WHAT WE HAVE NOW AS FAR AS THE ESTABLISHEMENT IS MP's WHO ARE GREEDY AND SLAVES TO DICTATOR NAZIS IN THE EU

Mrs May i have been reading draft agreement. Who wrote this junk? Are they paid by the word?.the draft is a one way street Brussels. Aside paying 39bn we pay for things we financed in the first place...someone is on a take... we are being conned

Well done, you've managed to finish off your party. What a great achievement. Won't ever vote your party again.

Twitter: The Guardian

PM spoke in the about why delivering on Brexit will allow us to come together as a country and move on to focus on the big issues at home, like our NHS.

The British people want this to be settled. They want a good deal that sets us on course for a brighter future. That deal is within our grasp and I am determined to deliver it.


Comments:

Someone change the record its stuck!Personally I’m bored of hearing same BS OVER AND OVER I’ve moved on it’s no longer about Brexit for me it’s about getting May and Conservative party out of power.They betrayed the nation. We asked for a clean break and we were betrayed






industry theorists

Industry Theorists: 

Curran and Seaton - The idea that the media is controlled by a small number of companies primarily driven by money and power. They also say that as there are so little companies controlling the medias, this limits creativity and quality.

Livingstone and Lunt - The idea that there is an underlying struggle in recent UK regulation policy between the need to further the interests of citizens.

David Hesmonhalgh - The idea that cultural industry companies try to minimize risk and maximize audiences through vertical and horizontal integration and by formatting their cultural products.

Why have print newspaper sales declined?

Why have print newspaper sales declined?


  • Print sales have declined for a number of reasons, for example the internet; it is responsible for the demise of the newspaper industry, due to technology evolving and growing, leaving minimal interest in print newspapers. Additionally, the web has made the advertising market more competitive, which has driven down rates and, in turn, revenues. However, this has been a growing problem over years, not just recently. Television's arrival in the 1950's began the decline, as it brought the news to the consumer faster and in more visual style than newspapers, which is constrained by their physical format and their physical manufacturing and distribution. Nevertheless, despite recognizing this, the internet is not only the main reason; cultures change, as well as lifestyles, work and demographics. Subsequently, newspapers have been forced to cut costs; with labor costs constituting 50% of newspapers expenses and staffing was the first to go. Between 2001 and 2009, daily newspapers reduced overall newsroom staff by 25%, resulting in a fall of journalists and passion in our population. 
  • Faced with these challenges, the newspapers had to adapt. So, they created online editions - most are free - which are easily accessible on the go, easy to read and enables the news feed to be received effectively fast that are provided on laptops, tablets and mobile phones. Resulting in a ridiculous rise in online technology and accessibility, figures show that 55% of adults use the internet to read or download content from papers, broadcasters and online-only websites. Moreover, websites such as Facebook and twitter have become ubiquitous part of the life of young people, with 93% of 16-24-year-olds using social networking sites. 
  • Social networking platforms have completely changed the media landscape for not only the journalists, but also the audience. For example, due to having access to the world from your personal account (by using the World Wide Web) new sources are now not just those who are experts in the topic at hand, but at regular citizens who may have been at the scene of the news and uploaded footage from their phones to Facebook, twitter etc. 
  • Participatory media has also changed due to readers being able to comment on articles and have debates with other readers, voicing their opinion. Additionally,  there has been a huge rise in the number of citizen journalist and it is constantly growing.  Relationships between writers and audiences are also much closer. Writers take into account audiences opinions and reactions to better improve their journalism and cater to their audience. 








Daily Mail info

Daily Mail:


  • established in 1896- refers to tradition 
  • loyal supporters of the British Royal Family 
  • outspoken right wing political ideology (brexit)
  • owned by Daily Mail and Genral Trust 
  • 1.25 million print circulation
  • research Geordie Greig 
  • talks to regions not the urbans, older demographics, average age 50. 
  • changed from Paul Dacre to Geordie Greig, who allegedly is 'slightly softening' the news papers hardline on brexit
  • however the daily mail historically and now has a right wing editional stance
  • C1, C2, D - middle aged, middle england, aspirational middle class, working class 35+ with significant 55+ print readership but younger online  

Tuesday 20 November 2018

Tabloid VS Broadsheet story


Questions:
Daily Mirror
The Guardian
Who was involved?

-       The twins (one-year-old Gabriel and Maria)
-       Bidhya Sagar Das, 33 (the supposed dad)
-       Cristinela Das, 28 (the mum) 
A one-year-old child who was killed in hammer attack
his father who has been accused for the killing
the child’s twin sister who was rushed to hospital after

What happened?

-       One-year-old Gabriel was pronounced dead and the sister remains in a critical condition.
-       The dad was arrested last night on suspicion of murder and attempted murder.
-       Neighbours said the children’s mother ran into the street screaming
-       Forensic officers were seen collecting a hammer from the property.
A father attacked his one-year-old son killing him and leaving his twin sister with severe head injuries. Both children were rushed to  east end hospital where the boy was declared dead.
Where did it happen?

Hackney, North London.
Finsbury park north London

When did it happen?

11.10pm on Saturday (18.03.17)
18th of march 2017
How did it happen?

A man has been held over a suspected HAMMER attack on twin toddlers.
Still to be confirmed

Why did it happen?

Still to be confirmed
Still to be confirmed

What do you notice about the difference in content and how the articles convey this information? Why do you think that is?

-       A myriad of pictures
-       Title is less understated (more dramatic)
-       Covers more content
-       Emotive words
-       Daring titles that includes a lot of information. However not a lot of text.
The guardian shows no graphic images or doesn’t go into detail about motives
Lots of text with 

Jean Baudrillard