Sunday 13 January 2019

The stages of Film

There is different stages of film, these include:
  • Production
  • Distribution
  • Marketing
  • Exhibition -process of the cinema exhibiting the film /Exchange - the way we watch it (cinema, netflix) 
Production:

1. Development - the script was written and drafted into a written and drafted into a workable blueprint for a film

2. Pre-production - Preparations are made for the shoot, in which cast and crew hired, locations are selected, and sets are built.

3. Production - The film footage is shot.

4. Post-production - The film is edited; production sound (dialogue) is concurrently (but separately) edited, music tracks (and songs) are composed, preformed and recorded; sound effects are designed and recorded; and any other computer-graphic 'visual' effects are digitally added, all sound elements are mixed into "stems" then the stems are mixed then married to picture and the film is fully completed ("locked").

Distribution:
  • Describes everything between production (marketing the film) and how the film gets to an audience (people watching the film in cinemas/DVD etc)
  • The film is screened for potential buyers (distribution), is picked up by a distributor, and a marketing and release plan are developed The film is duplicated as required for distribution to cinemas. 
  • The business of getting films to their audiences by booking them for runs in cinemas and getting them there e.g. digital screens/reel films.
  • It includes all of the financial- deals done ti get films shown and promoted.

Marketing:
  • This is the business of creating campaigns to promote the film, eg posters, apps, television interviews.
  • Press kits, posters and other  advertising materials are published and the film is advertising materials are published and the film is advertised. Films are usually released with a launch party, press releases, interviews with the press, press preview screenings, and film festival screenings. More films have a website and a trailer. 
Exhibition:

  • The way people consume films -e.g. showing films in cinemas or renting/buying DVD's or downloading films, piracy. 
  • About how the audience see the film, box office intake, reviews, awards etc. 
  • The film is released to cinemas for exhibition (or at this point occasionally straight to DVD, Blue-ray, or direct download from a provider), in order to reach its cinema and/or home media audience. The film plays at selected cinemas and the DVD typically is released a few months later. 

Ownership:

  • Ownership is all about different film companies owning each other and providing each other with money, ideas for films and finance. 
  • Major companies own others (similar institutions) with the industry in order for more films to be produced
Ownership Types: 

  • Horizontal Integration
When the Production Company expands into other areas of one industry. It can acquire or merges with other companies that do the same thing to help eliminate competition, The profits will be shared amongst each company.
  • Vertical Integration
Vertical integration is when the production company has the ownership of the means of production, distribution and exhibition of the film by the same company, because of this they receive all of the profit whereas horizontal integration is where a production company expands into other areas of one industry.

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Jean Baudrillard