Identify a strength or strengths in your
assessment:
- What Big Issue stands for
- their MESSAGE
- Referenced the text
- Good analysis of colour and layout
- some reference to politics
- reference to targeting audience
- Good inter-textual approach
What are the areas you need to improve?
-
What do you need to focus on for your next
Big Issue assessment?
The
content below is not prescriptive and all valid points should be credited. It
is not expected that responses will include all of the points listed.
AO2:1
the
pastiche of Abba lyrics suggests an affectionate attitude towards the group
and/or confidence that the lyrics are so culturally-embedded that they will
be instantly recognisable
the
satirical effect of placing politician’s heads on ill-fitting bodies,
connotes that the magazine does not hold politicians in high regard
the use
of a pop group as the basis of the intertextual references and using images
of the politicians at their most performative suggests a preferred meaning
that the politicians are courting popularity, striking an attitude, and
strutting a stage
the use
of political images combined with those from popular culture refers to a
history of satirical cartoons
the
anchoring text ‘the winner takes it all’ connotes both the significance of
the event and that the magazine is not taking a clearly partisan position in
relation to the referendum, and continues the intertextual conceit
the use
of a globe instead of a disco ball, perhaps connoting the far-flung
consequences of the vote, or that the world is watching.
AO2:3
the use of
intertexuality is intended to help the magazine look informal and witty, and
that it addresses a sophisticated audience – responses may conclude that this
strategy works or does not work
the
approach suggest that the magazine is outside the political mainstream,
looking critically at events, which fits its status as a charity helping the
homeless
the
approach enables the magazines to take a neutral viewpoint on the referendum,
a divisive event, in order not to alienate any potential buyers of the
magazine and thus disadvantage some street vendors
this
approach allows the magazine to summarise an abstract event visually
the
referendum campaign was long and repetitive and the magazine may have felt
the need for a fresh approach to the topic.
Source C – front cover of The Big Issue,
13 June 2016
Source C shows four politicians’ heads on
the bodies of the members of the group Abba. The words are taken from famous
Abba songs. The issue was published before the British referendum on
remaining in or leaving the European Union. From left to right, the
politicians are: Nicola Sturgeon, Scotland’s First Minister, David Cameron,
Britain’s Prime Minister, Boris Johnson and Nigel Farage, both prominent
Leave campaigners.
Analyse why The Big Issue magazine has
used an intertextual approach to the referendum on its front cover.
In
your answer you must:
• Analyse the use of intertextuality to
create meaning in the source
• make judgments and reach a conclusion
about the advantages of this use of intertextuality to The Big Issue magazine
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