big issue information

- language and representation
- social, cultural or political context
- niche magazine outside of the commercial market

- need to learn 2 big issue covers after Sept 2018
- an alternative to the mainstream
- usually, choose British orientated covers - national significance is important

- CLIFTS

- CLAMPS

- FAM - frame, angle, movement (magazines no movement)

magazines key words:
circulation - the number of copies a magazines sells - 200 million copies from 2016
readership - not just who buys the magazine but the total number of people likely to read it
mass audience - readership on a very large scale
niche audience - a narrow group of readers with a particular interest
subscription - where a reader pays for a set number of copies of a magazine in advance at a lower price and receives them by post

Big issue use a lot of intertextuality - working with lots of different media texts (films, magazine etc)

masthead - the title of the magazie
plug - text that 'plugs' a feature that will aprear in the magazine
puff - a story that is given promience on the conver
cover star - the 'star' featured on the cover
anchorage text - text that anchors the main image and gives it context/meaning
banner - text that runs across the lower section of the cover
skyline - text that runs across the top of the cover

advertising in magazine
producer, audience, adverts

without adverting, no magazine could survive. if a magazine did not contain ads, then its COVER PRICE would be three of four times greater.

the INCOME for a magazine comes from both sales and advertising. on average, advertising counts for 70% of a magazine income.

a magazine with a small CIRCULATION is more dependent on advertising than one with a large circulation.

The Big Issue and homelessness 

about 100,000 copies of The Big Issue are sold every week in Britain
in 2013, the big issue vendors made more than £5 million
100 peoplle approach the big ussue foundation each week
theres more than 5,000 people homeless in Britain
the big issue has inspires similaar papers inmore than 120 countries