Daily Mail info

Daily Mail:

• established in 1896- refers to tradition 
• loyal supporters of the British Royal Family 
• outspoken right wing political ideology (brexit)
• owned by Daily Mail and Genral Trust 
• 1.25 million print circulation
• research Geordie Greig 
• talks to regions not the urbans, older demographics, average age 50. 
• changed from Paul Dacre to Geordie Greig, who allegedly is 'slightly softening' the news papers hardline on brexit
• however the daily mail historically and now has a right wing editional stance
• C1, C2, D - middle aged, middle england, aspirational middle class, working class 35+ with significant 55+ print readership but younger online